![]() That means Facebook now has less data about user activity and some of it is less accurate. Privacy and tracking restrictions have gotten a lot stricter due to browser updates and new laws around the world. The biggest internal change to how Facebook ads work is in how the platform handles data. Facebook Advertising Campaign Performance Data and Tracking ![]() And if you had given up on the platform, it’s time to get back to creating Facebook ads in 2023. If you’re still using Facebook ads, it’s a good time to step up your strategy. The average Facebook ads cost has finally started to fall. It’s easier to get valuable ad placements. eCommerce businesses are seeing their revenue grow. It was harder to get a return on your ad spend.īut things have started to change once again. It was much easier to get Facebook ads working.įacebook ads got expensive and there was more competition for ad space on Facebook and Instagram. Running Facebook Ads in 2023Ī few years ago, Facebook advertising dominated the social media marketing landscape. For more about Molly, scroll to Other Notes From This Episode at the end of this article. This article was co-created by Molly Pittman and Michael Stelzner. In this article, you’ll discover a Facebook ads strategy that really works. Are your Facebook ads underperforming? Wondering what can be done to increase your conversions?
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